VANS
THE CHALLENGE:
The new Vans Pro Classics have improved cushioning and durability. But you couldn't tell just by looking - they look just like the classics. So how do we make skaters aware of this?
THE INSIGHT:
Skateboarding's not about attempting the biggest trick. It’s about trying and trying again until you nail the landing.
THE IDEA:
The Vans Pro Classics are built tough so you can ride until you get it right.
THE TEAM:
CW: Thomas Nitti
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