GET A TASTE OF THE UPSIDE DOWN
SOUR PATCH KIDS x STRANGER THINGS
When Sour Patch Kids came to us with a partnership with Stranger Things season four, we tapped into an odd coincidence: don't the spores in the Upside Down look like the sour dust the coats our candy?
So, we invited the world to get a taste of the Upside Down with our co-branded packs, redesigned NYC store, and a TikTok challenge inviting fans to turn any snack Upside Down with our sour dust.
