POPEYES
THE CHALLENGE:
The Popeyes Chicken Sandwich took the nation by storm - but with it currently sold out, we need to keep the hype up until it returns.
THE INSIGHT:
On social media, a chicken sandwich war is brewing. Competitors are making their own sandwiches and people are arguing about who's got the best one. But with our's taking the lead, there's a target on our back.
THE IDEA:
Our chicken sandwich is so good, competitors will go to any lengths to get rid of it.
THE TEAM:
CW: Thomas Nitti & Arielle Kimbarovsky
THE LAUNCH​​​​​​​
THE ADS
THE WEBSITE
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THE MERCH​​​​​​​​​​​​​​

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