BURGER KING PRIDE
CH'KING OF PRIDE
During Pride Month, Twitter was buzzing with discussion of chicken sandwich titan Chick-Fil-A's notorious  anti-LGBTQ+ stance. So, with one tweet, we hijacked the conversation, turning chicken sandwich hate into chicken sandwich love, garnering wide press coverage and over 1.3 billion earned impressions in the process. We even got a petition to boycott Burger King started!
THE TEAM:
CW: Thomas Nitti                                                                 
AD: Seiji Wakabayashi​​​​​​​

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