CH'KING OF PRIDE
During Pride Month, we took on Chick-Fil-A with the launch of our new Ch'King sandwich, and with one tweet, turned chicken sandwich hate into chicken sandwich love for the LGBTQ+ community.
The result? 345% conversation increase, 1.5 billion impressions, 79% increase in Ch'King sales, and a boycott.
Agency: MullenLowe U.S.